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THE UNIQUE FRAGRANCE OF BODRUM MANDARIN’S IS IN İSTANBUL

10.02.2025

Pernod Ricard Türkiye, organized the Bodrum Mandarin Summit in İstanbul within the scope of the “Bodrum Green” social responsibility project its implemented.

The "Bodrum Mandarin Summit" was organized in Istanbul with the support of Bodrum Municipality within the scope of the "Bodrum Green" social responsibility project, which was implemented in order to increase the usage areas and economic value of Bodrum Mandarin, a geographically indicated product of Türkiye, which is under threat of extinction, to provide added value to the region, to protect the gardens and to improve the local agricultural and economic cycle.

The Mandarin Summit which was held on Friday February 7th , was attended by Deputy Mayor Hüseyin Cem Köylü representing Mayor Tamer Mandalinci, Cief Of TÜRYİD Kaya Demirer, The Marmara Group Chief Operating Officer Ata Eremsoy, Founder of Next Academie Levent Erden, Gastronomy Expert Oğul Türkkan, MSA cofounder Sitare Baras, BODTO member of the board Atilla Serttaş, Founder of Bodrum Yadigarı Erman Aras, Citrus Producers Association member of the board Mevlüt Demirağ, Chief of TARKO Cesur Öncel, Bodrum Women Cooperative Chief Sevil Arslan Erol, Member of Bodrum City Council Fidel Berber, Atelier Rebul Marketing Chief Deniz Sezer Günay, Founder of Twins Coctail Lab Yiğitcan Gençer, Odor Specialist Koray Uygur, Industry representatives and opinion leaders such as Chief Pelin Dumanlı.

Bodrum Mandarin’s history, today and future has been addressed inclusively in Summit, Pernod Ricard Türkiye’s bring close together mandarin producers with world of the tourism, gatronomy, work, culture and art .

The product's usage areas, its value for businesses perspective, color, smell and taste characteristics were also among the topics discussed at the summit.

Special Work Of Art for Summit By Devrim Erbil

Event of Devrim Erbil’s, painter and important name of Turkish Art’s, attending to Summit by a live broadcast, exhibited art of “Bodrum’s Orange Dreams” which was preparing speacially for Bodrum Mandarin Summit with art and curator Renk Erbil. The art, which is revive with unique brush impacts painting of “Bodrum Yatch Port” by Devrim Erbil’s and with abstract touches tourning into a lightful installation study by Renk Erbil’s, was prepared dedicating to Bodrum’s Symboles of Mandarin. The Special work that brings together the Bodrum Mandarin, which is adopted by Pernod Ricard Türkiye’s, with art, emphasizes the unique beauty and cultural heritage of Bodrum through art.

Deputy Mayor Hüseyin Cem Köylü, who was attended the Summit representing Mayor Tamer Mandalinci, said:

“Bodrum Mandarin, is a value for Bodrum locals’ beyond being an agricultural product. It is a product beyond being a fruit that has hosted many Bodrum locals’ weddings and educated many Bodrum locals. Therefore, our connection with mandarin is on a completely different level. Bodrum is a brand in the world; I see no obstacle to Bodrum mandarin becoming a world brand. Its unique smell and taste will definitely allow it to become a world brand. We will do our best to increase the awareness brought by the Bodrum Mandarin Movement together with you and our producers and introduce mandarin to all of Türkiye and the world, both in its green and ripe form.”